CONNECTING CONSUMERS WITH BRANDSGET NOTICEDAcumen, an independent, IPA accredited agency, provides unbiased and transparent advice for effective planning and buying of paid media advertising campaigns. We work across all communication channels for B…

CONNECTING BRANDS WITH RELEVANT AUDIENCES

THE OSEP EFFECT

Acumen, an independent, IPA accredited agency, provides unbiased and transparent advice for effective planning and buying of paid media activity. We work across all communication channels for B2C and B2B activation, locally, pan regionally and globally.

Working with agreed business KPI’s to inform strategic imperatives, before considering channel tactics to be implemented, Acumen acts as your brand guardian in conflicted markets, to generate dominant brand narratives for commercial advantage.

All channel performance data is accessed on an ongoing basis via agreed analytics platforms (for example Data Studio) to ensure agreed performance metrics are being delivered and / or allowing for changes to channels / active assets where necessary.

Report access and updates can be facilitated to accommodate effective decision making on channel usage and viability versus brand objectives.