Effective use of the internet as a provision
of relevant information
Objective - Go beyond banner advertising
- The majority of consumers confirm 'searching for information'
as the most common reason for using the internet.
- Online activity has the potential to provide 'branded'
communication, not just click thru's.
- Complementing off-line activity and delivering additional
points of brand contact.
- For example, Oilatum and Canesten editorial involvement
on relevant pages of specific sites:
- Client response confirms higher response to this approach
versus previous banner led activity.
Knowledge through experience