Buscopan -beyond the banner

• Online activity was planned to support other media activity (multimedia scheduling) and key retail accounts.
• Multimedia: gm.tv
  • Sponsorship of "Allergy week"
  • Email newsletter sponsership
  • Advertorial linking to IBS-RELIEF website
  • Over 52,000 impressions on advertorial
• Retail account: Tesco.com
  • Targeted to 100K purchasers from the 'Stomach' shelf
  • Competition linked to purchasing facility and database capture
  • 5,094 competition entries (5.1% response rate)
  • 1,237 entrants have poted in to reseive further infomation about Buscopan or GI health.