TV and Radio

Media channel: TV and Radio

Brands: Mazumamobile.com

Campaign timing: July-Sept 2011

Target audience: 16-34 Ads

Background:
Mazumamobile needed to increase awareness and drive traffic to its website. Its position as market leader
was under threat from the competition.

Campaign objectives:
Increase 1+ and 4+ cover amongst target audience drive response through the Mazumamobile website.

Media solution:
TV Campaign using Classic DRTV ad was planned to maximise coverage at the most efficient Cost per Thousand . Messaging was designed to be congruent with market conditions and sentiment.
Online proposition redesigned to reinforce brand credentials and maximise conversion.

Results:
Increased volume of traffic to the Website confirming Mazumamobile Market Leader Position Increased
conversion rates making campaign even more efficient.