Transworld Publishers

Brand: Transworld Publishers: Andy McNab “Zero Ho

Channels: Digital Radio & Online

Objectives:
To drive awareness of former SAS soldier, Andy McNab’s latest
release in his Nick Stone series of novels. Targeting a male-biased
audience using an innovative promotion & online competition
mechanic.

Media:
50+ 30’’ trails on Planet Rock, plus presenter reads.
Andy McNab interview with Rick Wakeman (both are patrons of the Help For Heroes charity.)
Online competition with click-thrus to retail, back catalogue and video of the distribution at Waterloo.

Results:
900+ online competition entries, 600+ opt-ins for further communication
Above industry-average click-through rates.
Following this activity, Andy McNab reached no. 2 on The Sunday Times Bestseller List