Pharmaton capsules

Media channel: Cost per click mobile banner and website

Brand: Pharmaton capsules

Campaign timing: October 2010

Target audience: Female
Lifesqueezers

Background:
Pharmaton is a clinically proven ginseng based vitality supplement available in capsule available gsl from pharmacies and grocery stores. It is not a quick fix, but regular consumption provides for sustained levels of energy for those wishing to lead busy lifestyles, hence the term “lifesqueezers”.
A “lifesqueezer of the year” promotion had been created, with entries to be made via a specially commissioned website.

Campaign objectives:
A media campaign targeted at “lifesqueezers” was required to promote the brand and competition by generating traffic to the website, with a very limited budget.
Lifesqueezers by their very definition are not easy to reach via traditional media channels.

Media solution:
A mobile banner campaign linked to a mobile website and email response mechanic was provided within the given budget of £25,000. This included the media and production of 3 mobile banners , 4 page website and outbound email.

Results:
Bought against a cost per click criteria, 4308351 gross impressions were delivered over a two week period within social and shopping channels, resulting in 57,996 clicks. This generated 279 outbound emails from requests made by potential competition entrants.