Experiential/event sponsorship

Media channel: Experiential/event sponsorship

Brands: Deep Heat/Deep Freeze

Campaign timing: 2006-2010

Target audience: Active sports players

Background and objectives:
To supplement traditional brand advertising
techniques, and enhance brand credibility amongst core target groups, a series of experiential events have been organised each year with full participation of Deep Heat and Deep Freeze brands aimed at the grass roots of popular contact sports in the UK.

Event details
Daily Telegraph 5 a side cup with 442. 900 teams/7400 participants targeted for 25 regional heats and 5 regional finals in July. Deep Heat took ownership of preparation and injury advice before and during events via sports physio presence. Entry forms tip sheet, web site hints and tips, warm up zones, injury zones, coupons for purchase, banners, special prizes.

Rugby World Fit Camps – organised via the leading monthly Rugby enthusiasts magazine, 2 x long weekend of fitness and technique tips with Dan Luger, aimed at players and coaches to improve your game and that of your team

Grass Roots Football Live – a weekend of essential football immersion from coaching tips to star studded 5 aside games and updates on the newest kit and products.