Radio, online & experiential

Channels: Radio, online & experiential

Campaign date: November 2010

Objectives:
To drive awareness of best-selling author Simon Kernick’s new novel “The Last 10 Seconds”. As his books are largely based in London, we wanted to reach an  affluent, educated Central London audience with an innovative mechanic to drive interaction with the book and drive retail sales.

Media used:
200+ 30’’ trails on Talksport London macro
Daily live reads.
Experiential activity at Waterloo station
Online competition page, with click-throughs to retail, back catalogue and video of the distribution at Waterloo.

Results:
1,600+ online competition entries
2,500 unique page views
Above industry-average click-through rates.
Following this activity, Simon Kernick reached no. 1 on The Sunday Times Bestseller List