Task: raise awareness of the FLEXISEQ brand in the highly competitive category of topical analgesics.
Campaign context: FLEXISEQ is a true innovation for the treatment of pain for osteoarthritis. Utilising nano-technology, it treats and eases the condition as opposed to simply masking pain.
Challenge: developing a salient brand message in the face of overwhelming noise from less effective competitive brands.
Solution: narrative driven campaign supported by selective media formats, designed to educate then convert to sales through the awareness – purchase consideration funnel.