Client: FlexiSEQ Max Strength
Task: Increase brand awareness in the competitive world of joint pain relief
Campaign Context: FlexiSEQ is a non-medical based solution for joint pain relief. It has to compete with brands benefiting from high marketing budgets to establish its unique narrative regarding its drug free mode of action. Due to the potential for accidental overdosing via overuse of easy to access NSAID’s, FlexiSEQ needs to be a serious solution consideration for potential users.
Challenge: Generating stand out to gain viable consumer consideration in an extremely competitive market.
Solution: Activating television, the most powerful video based advertising platform for delivering brand cut through against the 45+ adult audience (link to HBA deck), with a viable celebrity messenger, Len Goodman.
Retails sales, both online and in store increased, as did search driven interactions with the brand website during the campaign periods. Targeted television, supported with appropriate ppc investments to direct generated search, is now a regular feature for brand support moving forward.