Lyclear- Retail pharmacy brand advocate

 

• Increase market share within the retail pharmacy sector and build perception of Lyclear as the brand advocate for the headlice/ paracite treatment catergory.
• A combination of display advertising and advertorials to generate brand awearness and drive pre-orders.
• Sponsorship of core professional development module for headlice/parasites provided brand awearness from an educational platform.
• Results of trade campaign was high level of brand awearness- ranked 3rd in the "Best Current Trade Press advertising for OTC medicines" *table with 6.0% product recall by pharmacists.

 

 

*Source: TNS September 2004