Client: The Unlimited Company
Task: To differentiate The Unlimited Company in the mobility market, drive footfall, and increase awareness of new store openings.
Campaign context: The market remains highly fragmented and dominated by many small independent players. These deliver a primarily face to face, personal service, but have a limited offering of availability and accessibility. A smaller number of competitors deliver on price, channel mix and fulfilment on a national scale but without the personal touch.
Challenge: Increase awareness amongst a broader audience to voice The Unlimited Company's unique proposition. Increase sales by attracting and keeping new and diverse customers. Ultimately become a household and national brand.
Solution: Extend reach to a wider audience than the competitors, defy the marketing conventions that exist in mobility, and deliver a performance-led strategy to address both brand and category challenges.