Client: Roche Accu-Chek
Task: address CCG board members directly about the value proposition of the Roche brand, in addition to technical solutions versus the short term cost benefits of generic brands.
Campaign context: CCG payers are responsible for making purchasing decisions for patient health care. The real cost benefits come from long term patient outcomes, not short term savings on purchasing inferior products.
Challenge: to present the long term value of product superiority of Roche brand, in a market where pressure is on the CCG’s to be seen to deliver savings in an increasingly budget conscious NHS. discourse.
Solution: a content driven strategy utilising print and digital media formats, from experts in the field. Backed up with clinical evidence and supporting programmes, to demonstrate that long term cost savings are about managing patient outcomes through quality of care. All designed to deliver quality leads for further discussion.