Task: support retailer distribution of a new to market brand
Campaign Context: launching into the very competitive skin care category, SEQuaderma needed to demonstrate intent to partner retailers through targeted advertising to generate awareness and begin the sales generation process. The nano-technology of the brand provides a great point of difference in a crowded market with little to distinguish brands already on shelf, apart from significant marketing investments.
Challenge: to get the budget to punch above its weight and deliver salience to generate consumer trial
Solution: a combination of traditional print, tangible evidence of advertising spend, combined with core audience digital formats of viral, native and content distribution to amplify owned media and translate into earned media.