Client: SEQuaderma

Task: support retailer distribution of a new to market brand

Campaign Context: launching into the very competitive skin care category, SEQuaderma needed to demonstrate intent to partner retailers through targeted advertising to generate awareness and begin the sales generation process. The nano-technology of the brand provides a great point of difference in a crowded market with little to distinguish brands already on shelf, apart from significant marketing investments.

Challenge: to get the budget to punch above its weight and deliver salience to generate consumer trial

Solution: a combination of traditional print, tangible evidence of advertising spend, combined with core audience digital formats of viral, native and content distribution to amplify owned media and translate into earned media.

Native Content - Stylist