Social media sites used by adults: 2013-2018
Source: Ofcom Adults’ Media Literacy Tracker 2018
Around 70% of UK adults have a social media account and about one in every five minutes spent online is on social media. On average, UK internet users spend 39 minutes each day on services including Facebook, Snapchat, WhatsApp, Instagram, Tumblr, Twitter, LinkedIn, Reddit and Pinterest.Facebook
Facebook is still the largest social media site in the UK in terms of reach, consumption and revenue, although its use has fallen in the last two years (from 95% of social media users in 2016 to 88% in 2018).
Social media is an important part of many aspects of internet use including keeping in touch with friends and family, sharing photos and videos, and staying up to date with news and current affairs.
Around half of 12-year-olds have a social media profile.
UK social media use
Sources: 1Ofcom Adults’ Media Use and Attitudes reports 2017-2019. 2Ofcom Children and Parents: media use and attitudes reports 2016-2019.
Social media is one of the most popular online activities in the UK. Seventy per cent of UK adults have a social media account and one in every five minutes spent online is on social media. On average, UK internet users spend up to 39 minutes each day on services including Facebook, Snapchat, WhatsApp, Instagram, Tumblr, Twitter, LinkedIn, Reddit and Pinterest
Functions of selected social media, messaging and associated services
