UK internet and online consumer market: key metrics
Source: 1Ofcom Technology Tracker 2019, 2Comscore MMX Multi-Platform, Sep 2015, 2016, 2017 and 2018, UK
Proportion of UK population who ever go online, at home or elsewhere, by age
Source: Ofcom Children’s Media Use and Attitudes Tracker 2018 for age groups 3-15; Ofcom Adults’ Media Literacy Tracker 2018 for age groups 16+.
Top ten properties accessed by the adult online audience on mobile/desktop devices in the UK, by reach: September 2017-2018
Source: Comscore MMX Multi-Platform, Age: 18+, Sep 2016-2018, UK; includes legacy Yahoo! and AOL sites.
In 2019, nearly nine in ten (87%) UK households had internet access. This was through a variety of methods including fixed broadband into the home and mobile broadband via a 3G or 4G network. Around a third of time is spent on Google and Facebook properties. Overall, there are 14 properties on which internet users spend, on average, more than a minute a day. Properties such as Spotify, Netflix and Snapchat, which are not in the top ten for reach, are nevertheless in the top ten in terms of the time spent by users. The time spent on Spotify doubled, from 4 to 8 minutes per day, in 2018, and the three-minute increase in the time spent on Google properties is due to the increasing time spent on YouTube, whereas time spent on Facebook properties fell by three minutes.