Video accounted for the majority of UK internet traffic in 2017, at 70% of data transferred,  including activities such as streaming TV and video, as well as making video calls and online gaming.

YouTube is the largest video site/app, with 92% of UK internet users accessing it once a month for  27 minutes per day on average. This is mostly to watch music (62% of video service users) and ‘how-  to’ videos (57%). YouTube is also increasingly used as a search tool, with 40% of UK adults searching  directly via the YouTube website or app in 2019.