Acumen's unique partnership structure means we spend more time facing out, working on our client's business, because we do not have to spend so much time facing inwards, running our own.

Concentrating on client servicing, combining our knowledge and experience of the media markets, audience behaviour and client's needs, we deliver unbeatable value for our client's advertising budgets, helping to drive positive brand differentiation and return on investment.

Media planning and buying stakes are at an all time high

Audience fragmentation and media convergence, the two trends currently dominating media consumption, present a paradoxical problem for advertisers and their agencies.

As technological developments advance and audience fluidity accelerates, the ability to cost effectively deliver volume audiences, and so influence positive return on investment becomes harder, making it difficult to vindicate budget allocation across all market sectors.

Is your advertising budget being made to work hard enough?

Advertising can be a powerful economic tool with the ability to create, maintain and develop brands via positive product differentiation.

Communication solutions influence brand differentiation and consumer perceptions, for better or worse.

Good media planning creates communication frameworks that enable creative work to resonate with target audiences. Average and poor media planning can bury creative work, negating any attempt at brand differentiation.

Recommending solutions across the full spectrum of media channels from online to television, from direct response to brand awareness, from retail trade initiatives to multi-platform activity, Acumen provides an unrivalled combination of in-depth knowledge, insight and up to date planning tools (for example econometric modelling, research initiatives beyond basic demographics, relevant audience construction) to provide bespoke solutions that deliver value enhanced results against pre determined expectations.