Task: create AV assets for on air broadcast from promotional video content and implement on UK television networks
Campaign context: Yowza manufactures and retails direct to the public top range exercise equipment for use in the home to a non-gym going audience
Challenge: present sophisticated equipment to a fit-curious audience with no knowledge of gym equipment in terms of what they need or how it worked.
Solution: 90 second commercials designed to present in a relaxed yet informative manner. Airtime appearance negotiated on a revenue share basis to reduce the financial risk of advertising.